Internet marketing is the process that involves advertising and promoting efforts to the
targeted consumers through use of emails and web to encourage or to promote sales
of a certain products or services in order to satisfy customers demand and to make
profits, via electronic commerce or online business.
Areas that use Internet marketing:
Social media marketing, like twitter, face-book, you-tube, instagram follower, Digg and
many others, these involves taking of pictures of your products or service that you offer
and share with your friends and families by posting on your website, through use of these
social media platform in sharing, it will be easy to drive traffic of the likes from the target
group of your potential and new consumers of your products or services, thus leading to
increase of sales and generating of more profits.
E-mail marketing, this involves sending of the mails to new consumers who subscribe to
your free mails and the potential consumers to keep them updated about your existing
products or services and the brand new products that you’re yet to introduce in the market.
Hence, creating good communicating net-work that contribute to increase in sales and profits.
Web marketing that involves e-commerce website, organic search engine outcome via search
engine optimization, affiliate marketing website, promotional website and online advertising. However,
they also promote advertising and marketing of the products or services to both new and potential
customers, hence promoting increase in sales and more income or profits.
Benefits of the Internet marketing to both producers and consumers:
It create good relationship to both consumers and producers. This is because when a consumers
buys a product or service, a producer will be able to send him or her a follow up email as a thank
you note, also it will be easy to send updates of his or her new or existing products or services to
the consumers and finally, he or she will be able to ask his or her consumers to leave a review of
the product, hence leading to good net-work communication for both.
Internet marketing is cheap compared to tradition way of marketing. It saves time and cost because,
there is no retail shop that is opened, you only require to shop online by placing order any time of the
day without moving from one shop to another, if you have internet, you can shop from your home. for
the sellers they don’t have to employ a line of employees, he or she can employ less or one or can do
by himself or herself without incurring cost of the salary to the employees. One of our favorite digital marketing agencies is growthlytics.io, they are a SEO company serving Palo Alto and Menlo Park. It is also simple to produce
or order goods or services within the limit of the order or demand, hence, reducing your inventory cost.
It is convenience. This is because it is easy to reach to both of your local and international consumers,
any part of the country world wide. Also your customers can shop anytime without worrying much about
opening and closing hours, because they only place orders through online seated at their homes and goods
or services are delivered on time, as a seller or producer you can create advertising campaigns of your both
new and existing products or services and send it across all major social networking. Hence, it will be easy to
reach to your target group of both potential and new consumers on right time.
Internet marketing being the best means of products or services promoting and advertising, has many people who
have embrace it and they have achieved great changes and great dreams they been wanting to see in their lives, so
if you’re not been using social media platforms, take this opportunity and I promise you that, you will be the luckiest person